Solution Days - Toronto 2026:
October 20, 2026 | St. Regis Toronto | 325 Bay Street, Toronto, ON
Audience: Account managers and marketers working for F5 channel partners
(No technical expertise needed)
Why attend?
F5 is already in your toolkit, now turn it into your biggest revenue engine for 2027.
Join the F5 team and your industry peers for a high-energy session packed with insider secrets on how successful partners are cashing in.
No heavy tech talk here. This is designed for account managers and marketers to make F5 simple, approachable, and highly profitable.
Key takeaways
Maximize Revenue
Peer Secrets
Focused results
Discover how to take your F5 sales to new heights in 2027.
Hear directly from other sellers on what is actually working.
Straightforward insights that make selling F5 easier.
What's in store
Get ready to hear from industry heavyweights on the trends shaping our digital world.
Breakfast
8:00 - 9:00 am
Keynote
9:00 - 10:30 am
Get ready to heaer from industry heavyweights on the trends shaping our digital world.
F5 101: What we actually do
10:45 - 11:15 am
In this clear and concise walkthrough, you’ll get a snapshot of the F5 portfolio and value proposition—one that is easily understood.
Marketing XChange: What's working, what's not, and what's next
11:15 - 11:45 am
This partner-driven workshop brings together F5 partner marketers and account managers to share insights, best practices, and feedback on effective co-marketing strategies and support. Attendees will gain valuable marketing resources, help shape go-to-market priorities, strengthen alignment with F5’s channel strategy, and leave with actionable ideas to drive greater success in 2026 and beyond.
What’s in it for you? Programs, margins, and incentives at F5
11:45am - 12:15 pm
This session will provide a clear, concise view of the various ways you can make extra money through incentives programs at F5. Set yourself up for success in 2027.
Competition or complimentary? Either way, you get paid!
12:30 - 1:00 pm
Maximize your paycheck with competitor takeout AND complimentary technologies. You’ll learn all about how to use other vendors as signals to either take out or complement our tools and reap the hefty incentives that come with those deals.
Fireside chat: How others are winning with F5
1:00 - 1:30 pm
What better way to improve your selling skills than by hearing from those who have done it best? We’ll be bringing F5 sales success stories to the stage for an informal fireside chat, where you’ll have the chance to hear from your peers and use their experience to grow your own pipeline and close more F5 deals.
Lunch
1:30 - 2:30 pm
Escape room challenge
2:30 - 4:00 pm
Can you stop a cyberattack before it takes down an entire network? That’s what this challenge will help you find out. The XC Escape Room Challenge is an exciting, interactive experience that demonstrates how F5 Distributed Cloud protects networks against threats every day. Get with your team and get your head in the game—it’s time to fight a cyberattack.
The grand finale: Massive Capture the Flag (CTF) event
4:00 -5:30 pm
Think you have what it takes to outsmart the competition? We are closing out Solution Days 2026 with a massive, high-stakes Capture the Flag event! Put your new skills to the test, team up with your peers, and battle it out for ultimate bragging rights and some seriously epic prizes. We highly recommend coming as a crew. More brains = more breakthroughs.